These cost-saving measures are getting a little ridiculous
Considering all the nonsense the company has gone through to find a couple of billion dollars in tax write-downs, this one makes sense—although we highly doubt it will result in any savings. HBO has a long history of annoying app names, and no one wants to return to the dark ages of HBO Go and HBO Now. So maybe it is time to drop the Home Box Office from its app names and let it live on as its own thing. However, nothing is official yet.
“Max” will bring together the disparate parts of the Warner Bros. Discovery universe. Like Disney+ and HBO Max and Discovery+ and, well, just about any other streaming app, this one will have different hubs, leading you to more buggy, difficult-to-navigate menus. “Max” is expected in the spring of next year, but we’re not holding out for any UX improvements. We’ve been through this game enough times, and we’re not holding our breath for an app that’s both responsive and easy to use.
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