Edibles maker sees more opportunities to widen the appeal of cannabis to appeal to everyday health and wellness, not just its intoxicating effects.
Wana Brands founder and CEO Nancy Whiteman said the cannabis market for people seeking higher amounts of THC, the main psychoactive component, for the lowest price is limited.
The maker of one of the largest edibles makers said cannabis entrepreneurs may have a brighter future by widening the appeal of the plant beyond its existing customer base. Wana Brands is now launching a line of edibles formulated to treat anxiety, as well as challenges falling back asleep. It’s also expanding in New Jersey and Maryland through a distribution and manufacturing deal with TerrAscend Corp. TRSSF .
Wana Brands now curates major product lines for its edibles including classic gummies, quick onset edibles and its Optimals line including its Fast Asleep, Stay Asleep and new Quick Calm product to help with anxiety.Wana Brands was already a well-known name in the cannabis space when Canopy Growth Corp. CGC in late 2021 agreed to pay $298 million for an option to buy the company.
Also read: Canopy Growth speeds up entry to U.S. cannabis market instead of waiting for federal ban to be lifted
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