Even Walmart needs a side hustle. Here are 4 other ways the store chain makes its money – besides selling merchandise.
Walmart Luminate is a data monetization platform in which suppliers can access information on shopper behavior, customer perception and more.Walmart Luminate allows suppliers to access information on shopper behavior, customer perception, and more. Though Walmart doesn't often publicly disclose numbers on this product offering, it said that it grew by 75% quarter-over-quarter in the second quarter of last year.
"What we're doing is groundbreaking — not just for Walmart but for the industry in itself," Mark Hardy, Walmart's head of data ventures, ."We're building the right ecosystem that drives the right insights in a very agile manner, but then allows us to quickly apply those insights to then become more relevant to the customers."David J. Phillip/AP Images
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