Walmart attempting to market and profit off of Juneteenth is yet another example of bad corporate activism
Retail giant Walmart is walking back on its new line of partyware and an ice cream flavor released to celebrate Juneteenth, the federal holiday commemorating the emancipation of enslaved Black people in Galveston, Texas, on June 19, 1865, nearly two and a half years after Abraham Lincoln issued the Emancipation Proclamation.
Earlier this week, shoppers at Walmart spotted a new line of Juneteenth party supplies, including Juneteenth plates, napkins, and drink koozies that read “It’s the freedom for me.” Walmart also released a special Juneteenth ice cream, flavored with red velvet and cream cheese, and advertised with the copy, “Share and celebrate African American culture, emancipation, and enduring hope.”
Photos and video of the Walmart Juneteenth product displays were widely mocked on social media on Tuesday. Among those commenting were comedian andcorrespondent Roy Wood, Jr., who tweeted, “Would you like some Juneteenth Ice cream on a Juneteenth plate as you sip your beer in a Juneteenth Koozie?” Would you like some Juneteenth Ice cream on a Juneteenth plate as you sip your beer in a Juneteenth Koozie?
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