This could change how you buy clothes online.
The Choose My Model tool is currently in Beta and only available on select brands across Walmart's website, according to Ainoa. This includes exclusive brands such as Free Assembly, Scoop, and Sofia Jeans, but the retailer has plans to expand offerings for this tool in the coming months. National brands expected to be added include Hanes and Levi Strauss.
According to CNBC, the next phase of this service's rollout will include an actual virtual try-on feature. This will allow customers to upload their own photos to Walmart's website to see how clothing fits, and to share that photo with friends to get their thoughts.Initial shopper feedback for Walmart's entrance into the virtual fitting room space has been positive.
"Everything comes back to providing the customer with the confidence to make that purchase," Incandela said."We want to have a best in class shopping experience online and we feel like this is shopping of the future and we wanted to lead the way."
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