'We do not care who you vote for, we only care that you participate in elections,' VoteAmerica's founder and CEO Debra Cleaver says.
Editor's note: As part of the Bay Area Inno Awards, the San Francisco Business Times and Silicon Valley Business Journal are highlighting nine startups from nine categories across the innovation space. We chose these firms based on their ability to fundamentally change the game in their respective fields, grow quickly and durably and develop useful products to solve compelling problems. Here's the honoree in the nonprofit tech category.
By 2007, she was recruited to work as a senior product manager at MySpace, and in her spare time she launched an organization called Long Distance Voter, which helped people sign up for absentee ballots and, eventually, register to vote. By 2016 the organization changed its name to Vote.org.So in 2019, Cleaver left Vote.org to start a new nonprofit called VoteAmerica. The organization’s fundamental mission is removing as many barriers as possible to help people vote.
People can do all of this from VoteAmerica’s website, but Cleaver also wants to expand the organization’s reach while simultaneously reducing the overall cost of voter outreach efforts. A conventional voter registration campaign might spend anywhere between $50 and $120 per person, which the industry generally considers to be cost-effective, Cleaver said.
VoteAmerica could potentially partner with other tech companies in the future. But not everyone is tech savvy, and the goal is to engage with people wherever they go over the course of a typical day or week. They also want to hit up people whenever they are already filling out paperwork for other reasons to reduce barriers and build an efficient voter registration network.
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