Volkswagen Appoints Scott Keogh As Head Of Scout Division

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Volkswagen Appoints Scott Keogh As Head Of Scout Division
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Scott Keogh, the current head of Volkswagen Group of America, will become the head of the new Scout division on September 1.

this week, Volkswagen says it plans to develop and manufacture a “true American” electric rugged SUV and pickup truck brand in the US. Entering the market will help Volkswagen AG to deliver on its growth ambitions, which are aimed at doubling the market share of the companies that are part of the group — which includes Audi and Porsche — in the US.

Volkswagen says that as part of its New Auto strategy, it intends to roll out the broadest electrified portfolio in the North American market. By the end of this decade, companies that are part of Volkswagen Group will offer more than 25 battery-electric models to American customers. It will soon start manufacturing the ID.4 compact SUV in Chattanooga, Tennessee, which will help it meet high customer demand in the marketplace.

Scott Keogh has extensive experience in the automotive industry. He began his career in 1995 as general manager of marketing communications for Mercedes-Benz USA. Keogh joined the Volkswagen Group in 2006 as Chief Marketing Officer at Audi of America, Inc. In 2012, he assumed the role of President and CEO at Audi of America. Scott Keogh was appointed CEO of Volkswagen Group of America, and head of the Volkswagen Brand in North America in 2018.

But there is change in the air. Some customers have grown disenchanted with trying to maneuver these behemoths into and out of tight parking spaces and make U turns without backing and forthing a half dozen times. There seems to be room now for more compact designs, even if they can’t haul 2 tons of concrete pipe or tow a backhoe.

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