“We definitely do own the libs and engage in meme culture,” one founder of the Conservateur said. They’re also selling a bright-pink cap that says “Make America Hot Again.”
The day before the midterms, in Washington, Jayme Chandler Franklin and Isabelle Redfield, the founders of the Conservateur, an online style magazine that pitches itself as a Gen-Z right-wing alternative to—think Lara Trump in a flowing magenta gown as a cover girl—met at a café a few blocks from the White House to discuss the election. Hopes were high, especially for Republican women. Marjorie Taylor Greene was a lock for reëlection in Georgia.
They founded the magazine the next year, working remotely; they said they funded the launch themselves. Their columnists came from all over. “We have a girl who’s a construction worker who writes for us, and then we have a girl who’s a Houston Texans cheerleader,” Franklin said. They saw a void to fill. “A lot of conservative media is very male-oriented—you know, camo and stuff like that.”
It’s not just political. “We definitely do own the libs and engage in meme culture,” Redfield said. The fashion vertical has tips for shopping on the “#BidenBudget” and outfit ideas inspired by the many ink-black redactions in the Mar-a-Lago-raid affidavit . They’re also selling a bright-pink cap that says “Make America Hot Again.” , because we do a lot of dating stuff, but from a conservative Christian angle,” Franklin said.
Redfield predicted that their vision was the future of conservatism. “It’s not your grandfather’s Grand Old Party anymore,” she said.
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