Who better than virtual K-pop artist Apoki to front Singapore-rooted fashion label Charles & Keith's foray into the metaverse?
brand’s new collection. From Monday through March 27, the Charleskeithhaus will be live on the virtual real estate platform The Sandbox. Inspired by the brand’s spring “State of Play” campaign, the immersive Charleskeithhaus incorporates glints of the collection including its color palette in all of the details of the virtual house. There will also be angallery showcasing recently released artworks to encourage experimentation and attract fashion fans.
The digital experience will include quizzes, parkour challenges and locating a secret room to redeem a digital wearable for this season’s must-have bag from the brand, the Petra Curved shoulder bag. The real-life version retails for $63 on the company’s e-commerce site.Some Apoki fans have been attracted by the virtual performer’s music videos, which are known for more alluring CG.
In 1996, Charles & Keith’s cofounders Charles and Keith Wong started the company with an emphasis on trendy and versatile footwear for progressive urbanites. Since that time they have built upon that category and added handbags, eyewear,
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