Victoria's Secret is resurrecting its famous fashion show in 2023 after a 4-year hiatus and a total brand revamp
. Consumer tastes had begun to change, shifting away from the push-up bras and sexpot style defined by Victoria's Secret and toward more comfortable bralettes and sports bras. The retailer was slow to recognize the shift and lost ground to American Eagle's underwear brand, Aerie, and upstart competitors like ThirdLove and Lively.
Meanwhile, Limited Brands founder Les Wexner had beenThe retailer has since been working to overhaul its image. It eliminated the angels in favor of a more diverse and inclusive lineup of models and spokespeople, including soccer star Megan Rapinoe and actor and investor Priyanka Chopra.
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