The Puerto Rican model appeared alongside 17 other women to promote the new all-day-comfort Love Cloud collection.
This week, 24-year-old model Sofia Jirau became the first person with Down syndrome to appear in a campaign for Victoria's Secret.
The group is made up of both professional and non-professional models, of all different skin tones, body sizes, and ages. Famous faces like Hailey Bieber, Taylor Hill and Adut Akech join Celilo Miles, an Indigenous wildland firefighter who poses with her helmet and Sylvia Buckler, an accessory designer and mom who holds her pregnancy bump in her portrait.
Jirau has been modeling since 2019 and also owns an online store called"Alavett," a Spanish-English play on words for the phrase"I love it." In February 2020, Jirau became one of the few models with Down syndrome to walk in New York Fashion Week. She emphasizes through her social media accounts that her goal is to encourage others to pursue their dreams.
The diverse new campaign is part of Victoria Secret's ongoing attempts to overhaul the narrow image of sexy that it cultivated for decades. Following criticism of the brand's resistance to wider representation and the cancellation of its once highly anticipated televised fashion show, the Victoria's Secret signaled last summer that it would focus on creating lingerie for women of all shapes, sizes, and backgrounds.
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