The company is looking to make life easier for people with disabilities.
& Co. launched its new adaptive styles in select stores and online Tuesday — opening up the aperture on its brand transformation and welcoming in a new customer base. in the world,” the company said in a statement.
The company took its Body by Victoria and Wear Everywhere lines and adjusted them to ensure they catered to people with disabilities — under both the Victoria’s Secret and Pink brands.Adaptive bras and panties have magnetic closures, sensory-friendly fabric, one-piece construction, adjustable straps and a bikini silhouette with mid-rise coverage.
Starting at home, Victoria’s Secret launched inclusion resource groups for associates with disabilities, allies and caregivers last year. The firm also partnered with Gamut Management, a consulting, talent and accreditation firm that works exclusively working with and for people with disabilities. “As the first intimates brand to earn the Gamut Seal of Approval, we are honored to have partnered with Victoria’s Secret and Pink throughout the creation of VS and Pink Adaptive to ensure an authentic approach of integrating women with disabilities throughout the go-to-market journey,” said Mindy Scheier, founder and chief executive officer of Gamut.EXCLUSIVE: Louis Vuitton's New Handbags Are Like Miniature Art to Go.
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