These are the streaming strategies Viacom's pursuing to offset recent ad declines:
with T-Mobile for its networks to appear on the wireless carrier's forthcoming mobile video service, TVision.Viacom has prioritized broadening streaming distribution of its linear networks through deals with skinny bundles. The company has historically suffered carriage disputes due to ratings declines across its predominantly youth-serving networks. But its networks are now carried on DirecTV Now, FuboTV, Charter Spectrum TV Essentials, and AT&T Watch.
content to them. That includes licensing shows, but also increasingly producing shows: For example, Paramount TV developed"13 Reasons Why" for Netflix and"Jack Ryan" for Amazon, while Viacom's digital studio AwesomenessTV produced"Pen15" for Hulu.These strategies could help insulate Viacom from headwinds related to viewing declines on traditional TV among younger audiences and ongoing cord-cutting.
Meanwhile, cord-cutting continues to erode subscribers on all cable networks: Cord-cutting hit a record high in Q1 2019, with pay-TV sub losses ofInterested in getting the full story? Here are two ways to get access:2. Subscribe to apass to Business Insider Intelligence and gain immediate access to the Digital Media Briefing, plus more than 250 other expertly researched reports.
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