At a time when Disney outlined an ambitious plan to use its most valuable entertainment brands to launch its forthcoming Disney+ service, Viacom is bringing its stars to its newly acquired free streaming offering, PlutoTV by DawnC331
Teenage Mutant Ninja Turtles, The Fairly Odd ParentsPlutoTV also will draw from Viacom’s library to create seven so-called “signature channels” organized by theme.
Unlike Netflix, Hulu or Amazon Prime Video, Pluto doesn’t compete for subscribers with cable or satellite distributors. Indeed, Bakish has said he hopes to use the service as a negotiating tool in carriage negotiations, as something pay TV distributors could offer as a bonus to their subscribers. Pluto TV will be a main focus of Viacom’s NewFront presentation Monday afternoon at the PlayStation Theater in New York City. These presentations, modeled on the television industry’s annual Upfronts, showcase new programs for advertising buyers.a romantic comedy starring YouTuber Eva GutowskiBET’s daily morning talk show starring Marc Lamont Hill, which catches up on Black Twitter’s liveliest conversations; andThe long-running Nickelodeon animated show,gets the game-show treatment.
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