New audience figures show Kay's first months on the biggest show in Europe have seen a decline. But it's no surprise - the person stepping into Bruce's shoes was always doomed
New audience figures show Kay’s first months on the biggest show in Europe have seen a decline. But it’s no surprise – the person stepping into Bruce’s shoes was always doomedIn the five months since Ken Bruce sailed away from the BBC and into the port of Greatest Hits Radio, leaving Vernon Kay to take over at the helm of the most listened-to radio show in Europe, the former has very swiftly grown to daily audience figures of 3.7 million. The latter has lost 1.3 million.
Kay was always going to struggle – especially at the beginning. Bruce’s successor always had an impossible job. We reallylike change, and certainly not at the BBC which, love it or loathe it, is an institution on a par with the NHS, and without which Great Britain wouldn’t quite be the same.
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