Visible's pay-as-you-go service hasn't approached brand exposure in the traditional way many companies do with traditional advertising on TV.
Visible sees an opportunity in the 50 million people who change carriers per year with its simple, $40-per-month plan.
"We absolutely want to be one of the top choices and consideration in the wireless category," Visible CMO Minjae Ormes told Business Insider."I know that is an ambitious goal and it's a crowded market, but we believe what we're offering is differentiated enough in both the experience as well as the price and the offering that we have a good shot at it."Wireless giant Verizon launched Visible in May 2018 and claims to be the first digital-only carrier in the US.
There are other DTC wireless services like Mint Mobile, but as mobile virtual network operators, or MVNOs, they lease space on carrier networks, which limits their control over business decisions like pricing changes. Visible grew out of a small group of Verizon executives who noticed the consumer shift to digital DTC, and pitched the idea in 2017 while Lowell McAdam was still CEO, Visible CEO Miguel Quiroga told Business Insider.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Hearing Aid Startups Slash Prices By Following The Warby Parker Sales ModelStartups like Eargo and Audicus are trying to break into the market for hearing aids that's controlled by five manufacturers. Their pitch: lower costs by cutting out audiologists and storefronts, similar to how Warby Parker sells glasses online.
Weiterlesen »
How Juul Took a Page From Big Tobacco's PlaybookAltria, the maker of Marlboro cigarettes, recently invested almost $13 billion in e-cigarette company Juul. Some experts say in its early days Juul mirrored the tobacco industry’s promotional playbook in an effort to hook young people. Photo: Natalia Osipova/The Wall Street Journal
Weiterlesen »
Snap Takes A Page From Netflix’s Handbook, Draws From User Data To Pick ProgramsSnap is deepening its investment in entertainment, announcing 10 new Snapchat original series this year by DawnC331
Weiterlesen »
Snap Takes A Page From Netflix’s Handbook, Draws From User Data To Pick ProgramsSnap announces 10 new Snapchat original series, which it develops to reflect the tastes of its users.
Weiterlesen »
Chip index at record, boosts Wall Street as trade hopes buildU.S. stocks rose on Wednesday, extending a strong start to the quarter as rising...
Weiterlesen »
Walmart upgrades its baby registry, hoping to woo new parents, and keep their businessWalmart announced its new online baby registry Thursday, as the world's largest retailer attempts to grab the market share left by the Babies R Us liquidation.
Weiterlesen »
Erdogan's election setback dents hopes for big reforms in TurkeyPresident Tayyip Erdogan's losses in local elections have dented investors&...
Weiterlesen »
Snap is taking on Apple in the multi-billion dollar mobile gaming businessSnap announced a new ad-supported gaming platform at an event Thursday, following Apple and Google into the gaming space.
Weiterlesen »