Vera Bradley's 40 years of patterned totes began with a knock at the door
“I happened to be the welcoming committee of one,” Miller told CNN Business with a laugh. “Barbara answered the door draped in wallpaper — because it was their new home and she likes to wallpaper new homes — and I said, ‘Welcome.’ And that was it.” The women quickly became inseparable. A few months later, coming home from a joint-family trip to Florida for Barb’s mother’s birthday, a layover in Atlanta changed everything.
Soon enough, Baekgaard and Miller received so many requests for duffel bags that they could hardly keep up with the orders. To meet demand, they hired local seamstresses who picked up kits containing a pattern and the components needed to produce each bag, then return the finished products to Barb and Pat. It was clear: This was a viable business. And any business needs a name. “We went through all kinds of names, but Barb’s mother’s name was Vera Bradley.
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