Vanessa Bryant has reached a new deal with Nike which will create apparel honoring the legacy of her late basketball legend Kobe Bryant and his daughter, Nike announced Thursday
The first sneakers to be released under the partnership will be the Kobe 6 Protro"Mambacita Sweet 16," which will honor Gigi Bryant. All the proceeds will go toward the Mamba and Mambacita Sports Foundation.Bryant and eight other people, including his 13-year-old daughter Gigi, died in January 2020 in a helicopter crash in California. He was 41 years old.
Kobe Bryant's estate ends nearly two-decade deal with NikeThe collaboration announcement comes nearly a year after Kobe Bryant's deal with Nike ended last April after the sports apparel giant signed him in 2003.Read MoreThe deal led to what became one of the most successful sponsorships in history, helping the company strengthen its position in the basketball arena. After Bryant died, Nike quickly sold out of his clothing and sneakers.
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