It could be a big change for developers.
It’s our goal to make it as clear and straightforward as possible for customers to find games to buy and play on Steam. Recently, we’ve noticed more text, award logos, and even review scores being included by game developers in their graphical asset images. This made us realize our guidelines haven’t been as clear as they should be.
For example, some game logos themselves have become so small that it’s hard for players to tell what the name of the game is. In other cases, graphical asset images are so cluttered with award logos and ratings that it is distracting and hard to read. Some capsules include review scores that are no longer accurate. We also see that in most cases this additional text on assets is presented in English language only, isolating much of the Steam audience that doesn’t speak English.
And Valve argues that review quotes, scores, and awards have dedicated spots on Steam store pages where developers can still include that information. But you might not see those if you’re just browsing through Steam in search of something new to play.Screenshot by Jay Peters / The Verge Valve isn’t entirely banning text on assets; you can still include a game’s title or subtitle, and in one example in the blog post, the company encourages using text in artwork to promote a new update or content for your game. But any text you include will have to be localized into the languages that your game supports. You can readThis isn’t the first time Valve has laid down a mandate with big ramifications for developers.
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