Thanks to a Utah-based company, Bed Bath & Beyond has risen from the ashes and will continue to live on.
Overstock announced Wednesday that it will relaunch the company's already popular website using the Bed Bath & Beyond URL.
While Overstock will bring the Bed Bath & Beyond brand under its umbrella, it will take the unorthodox step of changing its own domain instead of the other way around. Starting this week, Overstock will rebrand the BB&B domain in Canada, with a rollout of the new bedbathandbeyond.com launching in the U.S. in the coming weeks.
The New York Times reports Overstock may take things a step further as it is considering renaming the company to Bed Bath & Beyond, although other names are being considered.
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