Utah Jazz roll out their long-awaited rebrand with new jerseys, court designs, logo

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Utah Jazz roll out their long-awaited rebrand with new jerseys, court designs, logo
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Whether you love them or loathe them, they’re at least finally here.

Among the new looks are a black jersey with a basic, blocky “UTAH” wordmark, numbers, Five for the Fight logo patch, and Nike Jumpman logo in yellow; a yellow jersey featuring a basic “JAZZ” wordmark, numbers, Five for the Fight logo patch, Nike Swoosh patch, and “UTAH” belt wordmark in black; and a white jersey featuring yellow trim, plus the J-note logo, numbers, Five for the Fight logo patch, Nike Swoosh patch, and “UTAH” belt wordmark in black.

The “purple mountain” jersey remains the same for now — gradient mountain range, snowflake basketball logo on the waistband, “UJ” secondary logo on the left leg, et cetera. Per a news release from the Jazz, the purple jersey will be considered the team’s “primary” jersey, while the other three have been deemed the alternates.

The release also sought to spell out a thematic explanation connecting the black, white, and yellow jerseys: “The white and black uniforms symbolize the white and black keys on a piano, a key figure in the history of Jazz music. The yellow jersey represents the spotlight designated to the greatest performers in history, a nod to the fact that Utah embraces being in the spotlight with all eyes watching.

An accompanying video revealed that there will be two different purple jerseys to be unveiled for the 2023-24 season, including a retro-style purple-with-yellow-trim jersey featuring on old-style Jazz wordmark that includes a J-note, plus an updated version of the “purple mountain” look, this one featuring a stylized, rising “UTAH” wordmark in purple with white trim, and basic white numbers.

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