Muse’s new NFT album, Will of the People, pushes the future of the music industry with a new chart-eligible album format.
will be the latest chart-eligible album format since 2015. Prior to this album concept, the last format to be accepted by international charts was album streams. Nonfungible token albums are now eligible for both United Kingdom and Australian charts.is the British rock band’s 9th studio album and will be released on August 26th. It will be the flagship “Digital Pressing” album from the Web3 marketplace Serenade.
Max Shand, the CEO and founder of Serenade, told Cointelegraph, “Digital pressings allow the music industry to easily slot NFTs into existing workflows and creative processes without having to fund new projects or design new ways of working. If you want to innovate in the music industry, innovate around the album cycle because this is how the industry operates.”
In the past, NFTs have often been bundled into album releases or other types of music-related campaigns. Until now, there has not been a release of an entire album as an NFT. NFT albums as a chart format existed prior to this launch, though the Muse album will be the first to fall under such standards.
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