Untangling BeReal: The Latest Social Media App Taking Over Your Friend Group
According to the description included in the app store, BeReal is the "first uncontrollable social media app to share authentic moments" in pictures. As the company shared in a statement to, the app is "a candid and fun place for people to share their lives with friends," adding that the network wants "to make people feel good about themselves and their lives."
As the company put it: "We want an alternative to addictive social networks fueling social comparison and portraying life with the goal of amassing influence.", a former employee of Go Pro.The app notifies users every day at a random time—which varies by country—that it's "time to Be Real." With that push notification, there is a two-minute timer for users to take a picture of whatever they're doing that moment .
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