Unity executives sold thousands of shares in the weeks leading up to last night's hugely controversial announcement it …
on Unity's board of directors also sold shares in the past few weeks, including president of growth Tomer Bar-Zeev who sold 37.5k shares on 1st September, for around $1.4m. Shlomo Dovrat, meanwhile, sold 68k shares on 30th August for around $2.5m.on X, formerly Twitter today, highlighting the issue.
Unity has been run by John Riccitiello since 2014, following two infamous runs at the top of EA from 1997 to 2004, and then from 2007 to 2013. His second tenure at EA saw the company launch Origin and Project Ten Dollar , and throw millions at Star Wars: The Old Republic in a bid to topple World of Warcraft. His time at EA ended with him handing his resignation to the company's board after failing to sufficiently boost its share price.
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