Marketing leaders need to react with speed and agility to succeed in this ever-changing business environment. Leverage Gartner_MKTG's latest research to build an agile, adaptive marketing strategy 👉 GartnerMKTG
Achieve your goals in uncertain times by improving marketing flexibility and responsiveness
Fast-changing events can upend marketing strategic plans, requiring rapid shifts and marketers are expected to react with speed and agility. Yet many organizations still rely on traditional, time-intensive planning approaches that produce rigid results. Agile strategic planning provides an alternative that embraces a cycle of planning, evaluation, and continuous improvement in response to change.' research to build an adaptive, agile marketing strategy for those immediately impacted today, but also to help marketers plan for future potential scenarios.
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