'Whilst food fascists tie themselves into knots over ultra-processing, the sad truth is that so many people simply don’t have the luxury of worrying about it.'
That’s why The British Nutrition Foundation has been obliged to launch an appeal to rehabilitate the image of baked beans, surely a staple, easy to cook and still relatively inexpensive food. The organisation says that thanks to blanket warnings over ‘ultra-processed’ foods, baked beans have been unfairly demonised. And they’re not alone. That sliced wholemeal loaf you choose because it looks as if it would do you good? Forget it. It’s sliced, so it’s ultra-processed.
The term ultra-processed applies to foods and drinks made by industrial processing, containing additives such as colouring, flavouring, emulsifiers or preservatives. It’s believed that these foods make up about half of the British diet and have been linked to cancer, obesity and heart disease, leading to calls for restrictions and taxes on their sale.
However, less than half of the British population are aware of the term “ultra-processed food”, according to a recent YouGov survey.
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