The beauty brand sent the email May 1, the first day of Mental Health Awareness Month.
Ulta Beauty has issued an apology after an email was sent to customers inviting them to"hang" with late fashion icon Kate Spade, who died by suicide in 2018 at age 55.
"I cannot believe I got this email today. Is this some kind of sick joke?" one user wrote on Twitter alongside a screenshot of the email."How insensitive and absolutely tone deaf. Apparently nobody in marketing at Ulta remembers how Kate Spade died. Disgusting.""Whoever wrote the incredibly crass email headline at Ulta for the Kate Spade event yesterday also managed to do it on the first day of Mental Health Awareness Month,".
“In an email we recently sent featuring the kate spade new york brand of fragrances, a very insensitive choice of words was used and for that we are very sorry,” the emailed apology began. “We have the utmost respect for the kate spade brand and the joy it brings to the beauty and fashion industries. At Ulta Beauty, our teams are human, and this was truly an error with no intent to do harm.”The emailed apology continued,"We're keenly aware that May is Mental Health Awareness Month.
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