WWE and Ultimate Fighting Championship owner Endeavor Group Holdings Inc. are combining to create a $21.4 billion sports entertainment company, a business that will share a diverse audience and expansive social media reach.
A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. WWE’s WrestleMania arrives this weekend, Saturday, April 1, to a massive audience and vastly larger advertising revenue as it seeks to establish itself as a serious contender for major advertising bucks. A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston.
WWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4 billion sports entertainment company. A new publicly traded company will be formed that houses the UFC and WWE brands, with Endeavor Group Holdings Inc. taking a 51% controlling interest in the new company. Existing WWE shareholders will hold a 49% stake.
The new business will be lead by Endeavor CEO Ari Emanuel. Vince McMahon, executive chairman at WWE, will serve in the same role at the new company.
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