Monday night’s NCAA men’s basketball national championship game drew 14.69 million viewers on CBS – making it the least-watched men’s title game on record. richarddeitsch and Bill_Shea19 explain why this should come as no surprise:
Why this should come as no surprise
The CBS Sports television executives charged with broadcasting the men’s NCAA basketball tournament have always been honest about the television realities of the tournament. What makes the opening rounds great is when Cinderella advances. But at a certain point in the tournament, when it comes to historical television viewership, you want teams that are proven TV draws.That this was the least-watched final should not be a surprise — nor would I predict it’s part of a long-term trend of declines.
It can be reasonably argued the Huskies are now a blueblood program, but the viewership clearly took a hit from not having any of the traditional men’s college basketball royalty such as
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