The bleak financial outlook raises a question: Have the Bruins invested wisely from an athletic department budget that has grown 209% under AD Dan Guerrero?
The UCLA men’s basketball team has solidified its rotation and its defense and has won three of its last four games. The Bruins host Utah on Sunday.UCLA spent $5.4 million for its meals under Kelly during the 2019 fiscal year, up from $997,000 just two years earlier. The increase started before the 2017 season when the team moved into the Wasserman Football Center, which requires catering because the facility does not contain its own kitchen.
The buzz over Kelly’s hiring was expected to boost ticket sales, but the team’s 7-17 record since his arrival led to record lows in both season tickets and average attendance at the Rose Bowl in 2019. Tickets generated just $9 million in revenue, down from the $13.5-million average over the previous 10 years and less than half of the $20 million the team raked in when the Bruins were setting attendance records under Mora in 2014.
UCLA also lags behind its conference counterparts when it comes to the ability to generate revenue from its home stadiums. Playing at the Rose Bowl, where UCLA’s lease runs through June 2044, deprives the school of an estimated $12 million to $15 million per season in opportunity costs because the Bruins receive no share of suite sales or stadium sponsorship sales and only a tiny sliver of parking, concessions and merchandise revenues.
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