Uber Freight is entering the European market — but it will face a pair of roadblocks along the way:
a pair of blows by the EU's top court, including a ruling that it must be regulated as a taxi company . All of this regulatory and PR baggage could damage the Uber name enough to deter truckers and shippers from using the firm's freight marketplace.
Uber Freight isn't likely to dethrone legacy carriers in the European digital freight space — but this won't matter to the firm. The EU truckload space is a $400 billion market, per figuresTechCrunch, making it the world's third-largest trucking market after the US and China.
Instead, Uber is likely hoping Freight will attract digitally savvy truckers or trucking companies that don't have longstanding relationships with legacy players, enabling the firm to capture a piece of the massive market and a valuable supplemental revenue stream to its operations in the US.1. Sign up for the Transportation & Logistics Briefing to get it delivered to your inbox 4x a week.
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