Pebble Beach will welcome in the U.S. Women’s Open this week and stunning visuals will be relayed on NBC’s prime-time television coverage.
PEBBLE BEACH – When does women’s golf become must-see TV? When it’s held at possibly the most picturesque place on Earth, and when it’s on prime-time network television for the very first time.
“Fans want to see golf courses that they recognize,” said Michelle Wie West, a Stanford graduate and 2014 U.S. Women’s Open champion. “They want to be able to recognize the shots that we’re hitting, recognize the course that we’re playing.” Coverage of the third and final rounds will span six hours on both Saturday and Sunday, from noon to 6 p.m. . That caps 26 hours of total coverage over the four days, including from 3 p.m. to 8 p.m. on Thursday and Friday .
What carries more weight for women’s golf, this being at Pebble Beach or it being in prime-time television on the weekend? “It’s game-changing,” Whan said, “not just for the players, but for the little daughters that will follow them, and the little girls that will watch it on prime-time television.”
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