A U.S. court on Friday barred Anheuser Busch InBev NV, the maker of Bud Light be...
- A U.S. court on Friday barred Anheuser Busch InBev NV, the maker of Bud Light beer, from using marketing that suggested rival Molson Coors Brewing Co’s MillerCoors used corn syrup, a sweetener, in the final production of its light beers.
The ruling follows a controversial one-minute Bud Light commercial aired during the National Football League championship game in February, that shamed Molson Coors for its Miller Lite and Coors Light brews containing corn syrup. In his ruling, Conley said Anheuser Busch had hoped to exploit confusion surrounding the use of corn syrup in beer production, and that “consumers would interpret advertising statements about ‘made with corn syrup’ or ‘brewed with corn syrup’ as corn syrup actually being in the final products.”
The ruling bars Anheuser Busch from using specific language featured prominently during the ad campaign in any future commercials, print advertising or social media.
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