How big is the plant-based protein craze? Tyson Foods, one of the world's largest poultry, beef and pork producers, plans to start selling a meat substitute this summer.
New York How big is the plant-based protein craze? Tyson Foods, one of the world's largest poultry, beef and pork producers, plans to start selling a meat substitute this summer.
The product will first enter the market"on a fairly limited basis," CEO and president Noel White said during an analyst call discussing the company's second-quarter earnings on Monday. He added that Tyson plans to roll out its meat substitute"on a much larger scale" this fall. The plant-based fake meat trend is growing rapidly. Demand is being fueled by consumers choosing healthier diets and trying to reduce their impact on the environment.
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