Jae-Ha Kim is a columnist for the Chicago Tribune news syndicate. Born in Seoul, Kim specializes in covering Korean entertainment for outlets such as TODAY.com, Rolling Stone, K-Culture with Jae-Ha Kim, NPR, Teen Vogue, and many more.
TWO WEEKS BEFORE SEOLLAL — the first day of the Korean Lunar New Year — the members of the Korean pop group
did an interview with TODAY was in July of 2023, when the girl group performed a three-song set: “Set Me Free,” “Moonlight Sunrise” and “Alcohol-Free” as part of the summer Citi Concert Series on the TODAY Plaza. While Nayeon tells TODAY.com that adapting their show for a smaller stage wasn’t difficult , Chaeyoung remembers there were some jitters.
, the nine members were teenage trainees at JYP Entertainment, one of South Korea’s four largest entertainment agencies. As youngsters, Jeongyeon and Jihyo represented two sides of the training process. The former initially failed a JYP audition, while the latter entered the trainee program as an eight-year-old elementary school student. All members of
has discussed how early in their careers, they performed songs assigned to them, only gradually gaining the opportunity to participate as songwriters as they settled into their careers,” says Hye Jin Lee, a professor at the University of Southern California who teaches a class on Korean pop culture. “JYP’s willingness to grant them more creative control likely played a pivotal role in their decision to renew their contracts .
and believes their success is due in part to the breadth of emotions they convey in their songs. “On the surface, it’s easy to be drawn to the uptempo bangers — the songs that win over a crowd and get you moving, like ‘I Can’t Stop Me,’” he says. “But I love their vulnerable songs like ‘Be as ONE’ or ‘SAY YES’ just as much. Any time an artist can have a hand in the writing creates the opportunity for them to connect with the music on another level.
’s lyrics have become more self-assured and empowered, too, becoming increasingly relevant to its expanding female fan base, and leaving room for solo projects. Two of the members have already released their own mini-albums. Nayeon’s “Im Nayeon” came out in 2022, while Jihyo’s “Zone” followed last year. “The upside of doing a solo album is there was an opportunity for growth,” Jihyo says. “I got to know myself much better as an individual.
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