Major TV networks presented to advertisers this week at upfront presentations as they try to elbow out disruptors.
as of February. At CBS' upfront, "The Late Show" host Stephen Colbert joked he hadn't yet talked about All Access: "Something I have in common with most Americans."
Though networks did largely mention the brand "safety" of their offerings, hinting at the major stumbles YouTube and Facebook have had in the streaming of "unsafe" content, Havas Media SVP and managing director Diana Bernstein said in an email she didn't feel it was a big theme. Instead, she said, networks were more focused on content.
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