Whisky Journey aims to both entertain and educate while offering a warm welcome to anyone seeking a unique whisky experience.
For some, whisky is a form of liquid gold. From Scotch to Single-Malt, Bourbon to rare blends, each has its own complex profile and multi-layered range of flavours. No one understands this better than Benjamin Tan, the Head of Business Development and “Chief Butler” for TSH Corporation. Whisky Journey started off as Singapore’s first island-wide bar and restaurant whisky trail that spanned across 10 days in 2020 and 2021.
What is the relationship between Whisky Journey and Whisky Butler, Singapore’s most vibrant whisky-tasting club? Do expect this year’s edition to be bigger with more interesting brands coming on board. We even have an independent bottler from Taiwan that is flying in to take part in this year’s event! At the same time, some of last year’s exhibitors are also trying to put together some experimental masterclasses for our consumers.
Being a Singaporean company, it is always good to build our base from here. Although we acknowledged that competition is stiff here, but we firmly believe that it is also the hub and trendsetter for the region. Our official water sponsor is Perrier, our media partner is Heart Media as well as our event goodie bags sponsor is Black Bull by Duncan Taylor, which is also one of our premium exhibitors.“EEE” is our concept and the key differentiators to other whisky events.
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