Right-wing influencers and politicos use the popularity of election denialism to build audiences and turn a profit.
Former U.S. President Donald Trump speaks to the media on the third day of his civil fraud trial at New York State Supreme Court on October 4, 2023, in New York City.
Trump’s subsequent effort to overturn his loss to Biden sparked the deadly January 6 riot at the Capitol and led toagainst the former president and his loyalist allies, but like many of Trump’s political schemes, it was also extremely lucrative.
Many social media influencers who spread disinformation start with election denial and use that to build an audience before moving on to spreading disinformation about other issues, such as COVID-19 denial and climate change denial. They are then able to use the audience they have cultivated to promote more and more false claims. Meanwhile, a cottage industry of election-denying influencers, activists, and fake analysts has benefited from online election disinformation.
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