Rush succeeded with one show. Why not Trump?
After months of speculation, tribulation, and hype, former President Donald Trump launched his long-awaited social media platform — Truth Social — on Monday. The app, a shameless Twitter clone, is available for download on the Apple App Store and sits at the top of Apple’s download charts as of publication on Wednesday.
Judging from the rocky launch, it’s hard to imagine Facebook and Twitter are particularly worried about the competition. But while Trump’s new app is capitalizing on grievances with the big platforms, its real goal is to supplement them rather than replace them. Like talk radio or Fox News before it, the new crop of conservative-focused social networks are trying to build an alternative, not a replacement — which makes the platform’s success both easier to reach and harder to measure.
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