True price increases of food in supermarkets revealed as some products go up by 80 per cent
The true price rises of some of the most common foods during the inflation crisis has been revealed. Consumer group Which? has studied the amount staples like cheese, bread and porridge have gone up in just 12 months - and some of the results are shocking.
Read more: Aldi to stock Prime Hydration Drink again as product returning to stores across Nottinghamshire This month has been dubbed “awful April” due to a string of bill hikes, due to households grappling with rising bills, including broadband, mobile, water and council tax. To help households deal with the impact of rising living costs, many benefits and the state pension have been uprated by 10.1%, alongside a 9.7% rise in the national living wage.
The cost of porridge oats went up by an average of 35.5% across all eight supermarkets compared to the same time last year. However, the worst single example of inflation on porridge oats was at Ocado where Quaker Oat So Simple Protein Porridge Pot Original 49g went from 94p to £1.56 – an increase of 65.5%.
The figures show it continues to be the cheapest products which are being the hardest hit by inflation in percentage terms. Which?’s tracker shows supermarket own-label budget items – which are still the cheapest overall – were up 24.8% in March compared with the same time last year, higher than the 20.5% increase seen on standard supermarket own brands and the 13.8% on branded and premium own brand ranges.
“While the whole food chain affects prices, supermarkets have the power to do more to support people who are struggling, including ensuring everyone has easy access to basic, affordable food ranges at a store near them, particularly in areas where people are most in need. Supermarkets must also provide transparent pricing so people can easily work out which products offer the best value.”
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