Transport for London: Will TikTok influence a new cable car sponsor?

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Transport for London: Will TikTok influence a new cable car sponsor?
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What do you think of London's cable car?

Londoners and tourists have been able to use cable cars to cross the River Thames since June 2012

Danny Price, TfL's head of sponsorship, told BBC London he remains optimistic an agreement with a new firm can be reached. Since opening, the cable car has been visited by famous faces including Arnold Schwarzenegger, Novak Djokovic and boxer David HayeSince 2012, the service has struggled to attract regular commuters and between its launch year and 2019 passenger numbers dropped from 1.73m to 1.2m.

Demand tends to be very seasonal and last August bank holiday - TfL recorded one of its busiest ever weeks due to viral videos on TikTok.

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