Political advertisers are increasingly flocking to companies that automate ad buying and selling on various platforms — and don't explicitly prohibit election lies.
Programmatic ad companies, which automate the buying and selling of ads on various platforms, have minimal transparency tools and few specific content restrictions.
The report finds that "programmatic advertising through other platforms accounts for a substantial and increasing share of political advertising."Published by the University of North Carolina's Center on Technology Policy, the report, supported in part by the Knight Foundation, looks at the growing impact of programmatic ad companies to understand how they are shaping political speech ahead of the 2022 midterms.
The report looks at ad exchanges, supply-side platforms and demand-side platforms, rather than big ad networks like Taboola or publishers like Hulu. Tech for Campaigns that advertisers spent $2.3 billion on Facebook and Google ads and $1.5 billion on other digital ads in 2019-20.as targeting rules get stricter.Social media platform rules around political advertisements are under close scrutiny, as they serve the majority of digital political ads in the U.S. Yet programmatic political advertising sorely needs clearer policies around content, disclaimers, targeting, transparency and accountability, the report argues.
The Federal Election Commission is very limited in how it can regulate online political advertisements, and
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