Everyone running for president may have a harder time raising money from small donors—unless you’re Trump. If you’re Trump, it’s almost too easy.
Welcome to Trail Mix, a fun but nutritious snack for your election news diet. See something interesting on the trail? Email me at [email protected].
This week, we look at the looming cash crunch in the GOP primary, Trump’s latest wedge issue against DeSantis, and a 2024 endorsement battle bringing some thunder to the Sunshine State.Former President Donald Trump’s sustained fundraising prowess among small donors is a problem the rest of the 2024 field will be stuck with for the foreseeable future, but especially for those vying for the first debate in Milwaukee in just over 100 days on Aug. 12.
Trump’s ability to turn his most toxic baggage into GOP primary gold, as one digital fundraising consultant told The Daily Beast for this edition of Trail Mix, means that campaigns are “gonna find out the hard way” that there are two small-donor marketplaces: one for the Teflon Don, and one for everybody else.
“There’s not much of an appetite out there in the grassroots, the small dollars, for people not named Trump,” the GOP fundraising hand said. “The country club Republicans, the folks that can go to a cocktail mixer and donate a thousand bucks, that’s not who we’re talking about.” The small-to-medium-size donor landscape has been reshaped for a variety of other reasons not entirely unrelated to Trump, most notably the ideological
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