“Two Buck Chuck is back! ...with a vengeance. Mmm... Tasty revenge.”
, Charles Shaw was a dinner party staple, regularly sparking conversations of “This is actually pretty good!”
That is, until now. This month, Trader Joe’s has officially rolled back the price of Two Buck Chuck in California stores from $2.99 to $1.99—a move the company says is permanent . “We’ve been able to work with the producer of Charles Shaw to make some improvements packaging-wise so that it uses less glass and the cork is a little bit different,” Matt Sloan, vice president of marketing and product at Trader Joe’s,.
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