TOYOTA, JAPAN—Noting that the colorful, shiny vehicles are far more toxic than they appear, Toyota officials announced Wednesday that the company has created a new bitter coating to prevent children from swallowing cars. “Thanks to this state-of-the-art denatonium benzoate coating, children will be far more deterred…
TOYOTA, JAPAN—Noting that the colorful, shiny vehicles are far more toxic than they appear, Toyota officials announced Wednesday that the company has created a new bitter coating to prevent children from swallowing cars.
“Thanks to this state-of-the-art denatonium benzoate coating, children will be far more deterred from putting entire automobiles into their mouths,” said CEO Kōji Satō, adding that, previously, it was not uncommon for an unsupervised child to find a vehicle, swallow it whole, and end up in the emergency room. “The truth is, even ingesting a car part like a carburetor, exhaust pipe, or gasket could quickly lead to sickness or even death.
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