Still, though sales of the all-new, full-size, off-road-ready truck from Toyota are up, a sizable gap with domestic rivals remains.
While Tundra sales are growing , its Detroit rivals are down for the same period—18% for Ram 1500, 15% for GMC Sierra, 11% for Chevrolet Silverado, and 10% for Ford F-Series.
Toyota is positioning the redesigned truck for all purposes, but especially recreation—off-roading and towing of campers, boats, and motorcycle trailers. The Tundra’s new hybrid powertrain was more than competent while creeping on undulating dusty trails, but a day of off-roading was not the best way to judge its efficiency.has demonstrated its commitment to long-term strategies, maintaining that persistent hard work is better than wishing for overnight success.
But here’s an interesting twist: While Tundra sales are growing , its Detroit rivals are down for the first eight months of US sales—18% for Ram 1500, 15% for GMC Sierra, 11% for Chevrolet Silverado, and 10% for Ford F-Series, according to Wards Intelligence data.Slicing the sales numbers more finely, from June to August, only the Ford F-150 andhave gained share among full-size pickups, while Chevy, GMC, and Ram are down.
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