'[The] more that Ford sells, frankly, the more that Hyundai sells,' he said, 'the more we'll be able to get good research on who these customers are.'
is one of those automakers. During Toyota's HQ Conference at its Texas base, three execs admitted to keeping a keen eye on the segment and brainstorming potential ways to enter.
Bob Carter, EVP for Toyota Motor North America, told MT,"Today, we have the market really well covered with, but that [a compact pickup] could be a possibility and something we continue to look at." Cooper Ericksen, the group VP of product planning and strategy, made it clear the key is figuring out the customer.
more that Ford sells, frankly, the more that Hyundai sells," he said,"the more we'll be able to get good research on who these customers are, why they want this vehicle, and we'll see if that's the space that we want to enter into."
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