.ToroyMoi has a habit of flitting between genres and making himself at home in each one, but his newest album MAHAL (out tomorrow), finds him in his most tactile, unvarnished, and excited phase yet
he sits behind the wheel of a loudly ornamented jeepney. A kind of eccentric taxi converted from a Jeep that is common in the Philippines, this model is emblazoned with the project’s title, which is Filipino for “love.” The car appears, too, on the album artwork, parked in front of the Golden Gate Bridge, and the strangely melodic sounds of its straining, sputtering engine flank the collection of songs.
“I wanted a guerrilla-style campaign, but I wanna go about it in a holistic way,” he explains. “It’s not to go viral, it’s not to get a bunch of people to show up and close the block down. It’s about the real-life interactions, the spontaneous pop-ups, and I want it to bring a little spark to the neighborhood.”Bear’s most tactile, unvarnished record yet.
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