Rosezena Pierce, founder of RJ Pierce Law Group, shares why it’s important for new business owners to trademark first, not last.
Pierce marketed her services on social media and attended business networking events. Through connections, she met managers, assistants and friends of celebrities who helped her grow the entertainment vertical of her firm. Over the years, Pierce has shifted from working with clients to being the face of the company through speaking engagements and educational workshops.“It was time for me to think about the growth of the firm,” Pierce smiles.
Many new business owners think they are legally protected if they add a trademark symbol to their brand. However, the opposite is true. All the symbol does is show that you were using it, and most likely in the application process. It’s not until the USPTO approves the application and issues the registered trademark that a name or logo is legally protected.