EXCLUSIVE: Fresh from breathing new life into the BBC’s TopGear franchise, host flintoff11 is changing gear with a highly personal BBCOne documentary on his battle with bulimia
, the new British production company set up by former Twofour executives Melanie Leach and Andrew MacKenzie. Leach and MacKenzie are the executive producers, while Leo Burley is the producer/director. The documentary was commissioned by BBC director of content Charlotte Moore and Catherine Catton.
“I hope this film will raise awareness about a subject that is all too often a taboo and make a difference to the way men talk about mental health,” Moore said. Flintoff added: “If this resonates with one person watching, or through this we can show someone that there is help out there, then this is worth doing.”
The BBC has had success in using high-profile stars to delve into sensitive subjects they wouldn’t normally be associated with. In 2015, former Manchester United player Rio Ferdinand opened up about grief after his wife died of cancer, while Little Mix singer Jesy Nelson tackled social media’s impact on mental health in a documentary last year.
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